{"id":8530,"date":"2025-12-05T08:34:25","date_gmt":"2025-12-05T13:34:25","guid":{"rendered":"https:\/\/centrosloyolacuba.org\/loyolareina\/?p=8530"},"modified":"2025-12-05T09:35:11","modified_gmt":"2025-12-05T14:35:11","slug":"marca-personal-un-taller-para-mirar-hacia-dentro-y-proyectar-hacia-fuera","status":"publish","type":"post","link":"https:\/\/centrosloyolacuba.org\/loyolareina\/marca-personal-un-taller-para-mirar-hacia-dentro-y-proyectar-hacia-fuera\/","title":{"rendered":"Marca personal: un taller para mirar hacia dentro y proyectar hacia fuera"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El proyecto <strong><a href=\"http:\/\/centrosloyolacuba.org\/loyolareina\/incuba-empresas\/\" target=\"_blank\" rel=\"noreferrer noopener\">InCuba Empresas<\/a><\/strong> del <strong><a href=\"https:\/\/centrosloyolacuba.org\/loyolareina\/\" target=\"_blank\" rel=\"noreferrer noopener\">Centro Loyola Reina<\/a><\/strong> acogi\u00f3 un espacio que reuni\u00f3 a rostros conocidos y nuevos participantes, todos deseosos de comprender \u2014o redescubrir\u2014 el poder de su presencia p\u00fablica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fue un encuentro que no solo desmont\u00f3 mitos sobre qu\u00e9 significa tener una marca personal, sino que tambi\u00e9n invit\u00f3 a reconocer c\u00f3mo cada gesto, palabra y acci\u00f3n deja una huella en la manera en que otros nos perciben.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/centrosloyolacuba.org\/loyolareina\/wp-content\/uploads\/2025\/12\/Marca-Personal02.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"346\" src=\"https:\/\/centrosloyolacuba.org\/loyolareina\/wp-content\/uploads\/2025\/12\/Marca-Personal02.webp\" alt=\"\" class=\"wp-image-8544\" srcset=\"https:\/\/centrosloyolacuba.org\/loyolareina\/wp-content\/uploads\/2025\/12\/Marca-Personal02.webp 750w, https:\/\/centrosloyolacuba.org\/loyolareina\/wp-content\/uploads\/2025\/12\/Marca-Personal02-300x138.webp 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">El objetivo de este taller no fue construir personajes, sino despertar conciencia: todos tenemos una marca personal, pero no siempre la gestionamos de manera intencional.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un comienzo desde las percepciones<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La sesi\u00f3n inici\u00f3 con una provocaci\u00f3n necesaria:<br>\u00bfPor qu\u00e9 estoy aqu\u00ed? \u00bfQu\u00e9 han construido de m\u00ed quienes me conocen\u2026 y quienes no?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las respuestas abrieron el camino hacia un tema que a veces incomoda, pero siempre revela: la visi\u00f3n que los dem\u00e1s tienen de nosotros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El taller record\u00f3 que la marca personal no se \u201ccrea\u201d desde cero: ya existe. Lo que faltaba era mirarla de frente, entenderla y aprender a dirigirla con coherencia.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/centrosloyolacuba.org\/loyolareina\/wp-content\/uploads\/2025\/12\/Marca-Personal03.webp\"><img decoding=\"async\" width=\"750\" height=\"346\" src=\"https:\/\/centrosloyolacuba.org\/loyolareina\/wp-content\/uploads\/2025\/12\/Marca-Personal03.webp\" alt=\"\" class=\"wp-image-8546\" srcset=\"https:\/\/centrosloyolacuba.org\/loyolareina\/wp-content\/uploads\/2025\/12\/Marca-Personal03.webp 750w, https:\/\/centrosloyolacuba.org\/loyolareina\/wp-content\/uploads\/2025\/12\/Marca-Personal03-300x138.webp 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">La din\u00e1mica del papel\u00f3grafo: cinco \u00e1ngulos para mirarse<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La parte m\u00e1s viva y participativa del taller lleg\u00f3 con un ejercicio de autoconocimiento:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>C\u00f3mo me percibo yo<br>Fortalezas, valores, estilo, lo que deseo proyectar.<\/li>\n\n\n\n<li>C\u00f3mo me perciben otros<br>Comentarios frecuentes, primeras impresiones, etiquetas que se repiten.<\/li>\n\n\n\n<li>Evidencias: cuando el trabajo habla por nosotros<br>Proyectos, logros, resultados.<\/li>\n\n\n\n<li>Presencia digital<br>Plataformas, tono, coherencia visual y narrativa.<\/li>\n\n\n\n<li>Prop\u00f3sito y direcci\u00f3n<br>Qu\u00e9 quiero construir, qu\u00e9 deseo que digan de m\u00ed, c\u00f3mo quiero que me recuerden.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">El ejercicio revel\u00f3 que una marca personal no nace de una foto bonita, un logo ni de un video viral: nace de la intenci\u00f3n y se sostiene con coherencia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De la intuici\u00f3n a la estrategia<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La conversaci\u00f3n gir\u00f3 hacia lo que convierte la marca personal en una herramienta real de crecimiento: el enfoque.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El valor de expresar una opini\u00f3n propia en un entorno donde muchos replican sin pensar.<\/li>\n\n\n\n<li>La autoridad no se proclama; se demuestra.<\/li>\n\n\n\n<li>La lealtad no se construye hacia una plataforma, sino hacia la persona y su autenticidad.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/centrosloyolacuba.org\/loyolareina\/wp-content\/uploads\/2025\/12\/Marca-Personal08.webp\"><img decoding=\"async\" width=\"750\" height=\"346\" src=\"https:\/\/centrosloyolacuba.org\/loyolareina\/wp-content\/uploads\/2025\/12\/Marca-Personal08.webp\" alt=\"\" class=\"wp-image-8552\" style=\"width:789px;height:auto\" srcset=\"https:\/\/centrosloyolacuba.org\/loyolareina\/wp-content\/uploads\/2025\/12\/Marca-Personal08.webp 750w, https:\/\/centrosloyolacuba.org\/loyolareina\/wp-content\/uploads\/2025\/12\/Marca-Personal08-300x138.webp 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"> Un espacio para reconocerse<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El cierre del taller no fue una despedida, sino una invitaci\u00f3n a construir con intenci\u00f3n y coherencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Qued\u00f3 claro que la marca personal no es un ejercicio de marketing, sino un proceso humano.<br>Un camino abierto para gestionar conscientemente la huella que dejamos en redes, en nuestro trabajo y en la vida cotidiana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nos despedimos con un deseo compartido: ser recordados por nuestro prop\u00f3sito, por nuestro valor y por nuestra manera \u00fanica de aportar<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/centrosloyolacuba.org\/loyolareina\/wp-content\/uploads\/2025\/12\/Marca-Personal05.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"346\" data-id=\"8549\" src=\"https:\/\/centrosloyolacuba.org\/loyolareina\/wp-content\/uploads\/2025\/12\/Marca-Personal05.webp\" alt=\"\" class=\"wp-image-8549\" srcset=\"https:\/\/centrosloyolacuba.org\/loyolareina\/wp-content\/uploads\/2025\/12\/Marca-Personal05.webp 750w, https:\/\/centrosloyolacuba.org\/loyolareina\/wp-content\/uploads\/2025\/12\/Marca-Personal05-300x138.webp 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/centrosloyolacuba.org\/loyolareina\/wp-content\/uploads\/2025\/12\/Marca-Personal04.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"346\" data-id=\"8550\" src=\"https:\/\/centrosloyolacuba.org\/loyolareina\/wp-content\/uploads\/2025\/12\/Marca-Personal04.webp\" alt=\"\" class=\"wp-image-8550\" srcset=\"https:\/\/centrosloyolacuba.org\/loyolareina\/wp-content\/uploads\/2025\/12\/Marca-Personal04.webp 750w, https:\/\/centrosloyolacuba.org\/loyolareina\/wp-content\/uploads\/2025\/12\/Marca-Personal04-300x138.webp 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a><\/figure>\n<\/figure>\n<p>Visitas: 14<\/p>","protected":false},"excerpt":{"rendered":"<p>El objetivo de este taller no fue construir personajes, sino despertar conciencia: todos tenemos una marca personal, pero no siempre la gestionamos de manera intencional&#8230;<\/p>\n","protected":false},"author":3,"featured_media":8536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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